How to market Alpine homes to summer holidaymakers

Posted on 08 May 2013

Owners of ski homes in the Alps keen to maximise income from holiday lets are being advised to adapt the way they market their property on-line to make the most of the growing summer rental market.

An increasing number of resorts in the Alps are promoting themselves as places to visit year-round, as much as pure ski destinations. So in order to cash in, ski homeowners should consider amending the way they advertise of their property, primarily by changing the photos and descriptions. It might be an idea to set up a folder on your computer containing ‘summer’ and ‘winter’ advert profiles.

In your ‘summer’ photos and descriptions, highlight any features that fit with summer usage, such as a barbecue and sun terrace, and in the text, include information about local events and attractions to visit in the warmer months. Also, outline what outdoor activities are available locally, such as mountain biking, white water rafting and lake swimming. Ski lifts in a number of French ski resorts have been adapted to be able to carry mountain bikes – find out if this is the case in your resort and mention it in your advert.

Wherever your property is, for example in Chatel or Tignes, your photo gallery should include scenic shots of the local area in spring and summer, as well as shots of the exterior of your home on a bright, sunny day. Alternative images of your property’s interior could work too – swap the picture of the burning log fire for one of the view of the living area with an open window looking out over a green meadow.

Request and publish reviews from any guests that stay at your property outside of the winter season, asking them to highlight the things they most enjoyed about their time there.

Finally, don’t be greedy over rental rates – keep them competitive and in line with comparable properties in your area – and always leave a welcome pack and hamper to make your summer guests feel special.

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