World Snow Day’s celebration of all things snowy snowballs

Posted on 21 January 2014

Fans of winter sports all over the world celebrated together last week when the official World Snow Day took place on 19th January.

The third ever World Snow Day united 610 organisers in 35 countries, all of whom arranged events based around activities in the snow and enjoying time in a ski resort.

Countries taking part in the event included Austria, Canada, France, Iceland, Latvia, Norway, Poland and Sweden, which all staged nationwide events. Examples of these included 72 resorts in Norway offering free skiing and snowboarding to an estimated 130,000 participants, while 138 Austrian resorts offered school children the chance to try snow sports for as little as €5. The Canadian Ski Patrol World Snow Day hosted 20 events across the country to show children the fun of snow sports with an emphasis on safety. Similarly, children visiting a selection of resorts across the Alps, including Chamonix in France, were treated to a full snow experience that included free lift passes for children up to the age of nine.

It is hoped such large scale promotion of skiing and mountain resorts in general should help generate interest in owning property in the Alps, whether for personal use, rentals, pure investment, or a mixture of all three.

President of the International Ski Federation Gian Franco Kasper said: “This edition of World Snow Day has truly been the biggest yet. Through their events, organisers have shown that snow sports are accessible and affordable. Their dedication and creativity has been amazing. We hope all the children and families that took part had an exciting day that they will remember for years to come.”